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There are a seemingly endless array of smart devices out there with a huge variety of applications from various automation features (connected/smart home), making you more productive and entertained, but what about making already large investments smarter or more economical? During some internet travels, a device that does exactly this has come to my attention, so I thought I’d bring it to yours.

Introducing the GOFAR, which plugs into your car and assists you to drive more efficiently and safely at the same time.

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The unit itself costs $199 and is extremely small, and it plugs into your OBD (Onboard Diagnostics) port, which is a standard feature on all cars since 2007. When plugged in, the GOFAR gives you visual feedback on your driving with the Ray unit that sits on your dash in the field of view for the driver. Operation is as simple as blue is good, purple indicates your driving is consuming more fuel and red indicates that you should probably stop mashing the accelerator into the floor.

The data analysis is performed via an app that — at this time — runs on iOS only, but we have confirmed with the manufacturer that they have an Android app in the works (approximately 2 months out currently). When that becomes available, we’ll get a review unit so keep your eyes out and we’ll have more for you soon.

Is taking better care of your car and saving money on fuel a motivator for you to look at GOFAR?