According to basically anyone who has held and used a HTC U11 for any significant amount of time it is an amazing device (yes, we’re whip cracking Jason about his review). The problem is though that sometimes being an amazing device doesn’t always extrapolate into amazing sales. This time it seems to be heading in a much more positive direction than in previous years for HTC.
After a couple of very lean years with uninspiring devices with the M9 and last years ’10’, HTC seems to have a relative success on their hands with the early sales figures for the U11 showing that in the first month of being on sale it has sold more than the M9 and HTC 10. While that is hardly a glowing report considering the abject failures of the previous HTC flagships it shows that HTC are finally heading in the right direction.
Overall HTC seems to be heading in a very positive direction with HTC Chairwoman Cher Wang saying that HTC are expected to produce satisfactory financial results next year. This is a big change for HTC with them bleeding money in recent years — they posted a net loss of US$349 million in 2016.
With the HTC U11 receiving glowing reviews all around we expect this trend of the U11 outselling the M9 and M10 to continue. Hopefully HTC can get back to the Android powerhouse they were back in the early days of Android. Strong sales with their phones combined with their new offering of standalone VR headsets (announced at Google I/O) should see them head in that direction.
