Australian-owned consumer electronics company, LASER, has today announced a new Android powered 4K Smart TV Media Player (MMC-X40), going on-sale for $249.95.

It’s an Android powered Smart TV box, not an Android TV powered device to be clear. Running Android 6.0 the MMC-X40 multimedia player still gives consumers access to Smart TV features and apps from Google Play including the ever popular Kodi, as well as Australian TV catch-up apps from SBS, Tenplay, ABC TV which come pre-installed. There’s also the option to install all the Streaming Video On Demand (SVOD) services such as Netflix, Stan, Foxtel Now and of course YouTube so you won’t be short of content.

The box runs an octa-core Amlogic S912 CPU and 2GB RAM which supports 4K resolution playback, including high compression files from H.265, that plays 4K UHD at 60 FPS and can playback videos from either the 8GB of internal storage, or attached cameras, USB drives, the internal microSD card slot or even laptops thanks to Miracast compatability.

Spec wise, you’ll find 3x USB ports on the front, HDMI out, 1Gig Ethernet port, microSD card slot and Optical out on the rear and support for dual-band AC Wi-Fi and Bluetooth on the inside making it really ready to play what you need, when you need it.

Chris Lau, Managing Director of LASER Corporation says

We have received extensive feedback from our customers, who have told us that they are seeking a user-friendly player that delivers smooth playback of 4K content at an affordable price point. The MMC-X40 continues our focus on delivering technology in an accessible and intuitive way that doesn’t break the bank. For those who are very happy with their existing non-Smart TV, it also provides a really easy step-up to access the streaming services that continue to permeate the Australian market.

Though not the Android TV leanback launcher, Laser says that the box has a ‘simple and intuitive user interface’, which is navigated thanks to an ‘Airmouse’ remote which has a built-in keyboard that comes with the player.

If this sounds just like what you’re after you can pick one up from the Laser website