CNET had a chat with YH Lee, Samsung’s executive VP of mobile business, who appears to confirm that the upcoming Galaxy S IV will continue Samsung’s trend of making their devices from a light, thin plastic despite most other manufacturers going for a more premium look-and-feel for their recent devices.
Lee told CNET that Samsung consider a number of factors when designing their devices, not just aesthetics, and an important factor for them is how quickly they can manufacture a large quantity of the handset, considering that Samsung is the largest smartphone manufacturer in the world.
Apparently, the Galaxy S IV will strike a balance between the need to manufacture a lot of phones very quickly, and the customers’ desire for a premium-feeling product. I guess we’ll have to wait until next week to see whether Samsung’s next big thing will live up to Lee’s claims.
