In the Google Vs Apple war, the tides turned nearly 12 months ago to be clearly in Google’s favour. As time goes, a number of factors are swaying figures towards the Google side of things.
Android market share has continued to grow through the massive demand for Android mobile devices, now amassing an astounding 1.3 million device activations per day. Eric Schmidt made comment on the market swing away from the once dominant iOS to Android:
This is a huge platform change; this is of the scale of 20 years ago — Microsoft versus Apple, We’re winning that war pretty clearly now.
The comments show that not only is Google in control of the mobile market, but also confident in their user base to continue naturally expanding and growing. Schmidt also cited the the success of other Google web based services such as the Chrome Browser, Gmail and the social network Google+ which has now accumulated over 100 million active users. Schmidt even likened Google+ to the social media giant; Facebook. Big call.
Schmidt has got a clear vision of success behind him and he’s planning on building it further.
Part of this strategy of success is to “make a bigger pie” of which Google, clearly, want the lion’s share. The issue with this is one that’s already raised its ugly head throughout the rise of Android — control over the space and, in particular, forking of the operating system.
Clearly Google have struck a formula for success, is it one that will carry them into the future or do you think it will die off? Let us know in the comments below.
