Last week we saw the introduction of a subscription or “pay to play” model with the IFTTT platform. For many users — myself included — who like the set and forget setup of these integrations, that creates a problem. Most IFTTT use isn’t critical, but it’s really nice to have but is it nice enough to pay an ongoing subscription for?
The answer to that from IFTTT was the option to subscribe early and reduce your cost for the first 12 months to as low as US$1.99 per month. That left many users uncertain about their future with the platform, thankfully this outcry was listened to.
IFTTT has started to email their users again. This time, noting that if you’re prepared to lock in before October 7th then they’ll honour the price for life. If you’re a heavy user of IFTTT then this could save a lot of headaches finding (or creating) other workflows. But I can’t help but feel that many users who are just in the realm of needing to pay will abandon ship.
With the option to buy in early at a lower price, will you be sticking with IFTTT or seeking alternatives?
