Personally I know I’ve harped on it before, but it’s something that is quite near to my heart as an emergency services worker. I’ve been to too many fatal crashes, a significant percentage of which are caused by inattentive driving.
Whether that be mobile phone related or not, some distractions in your vehicle can be controlled like having the self restraint to either pull over when you get a message or wait until you arrive at your destination before checking it; The results can be catastrophic if you don’t.
Will advertising like this hit the target market hard enough to change attitudes?
