There’s a fresh player in the browser wars, and this one’s got AI swagger.
Perplexity, the US AI search startup backed by Nvidia, just dropped a new browser called Comet, aiming straight at Google Chrome’s crown. The idea? Redefine how we browse the internet in the AI era, making “going online” less about hunting for tabs and more about getting instant, smart answers.
Here’s the guts of it: Comet comes with Perplexity’s AI search engine baked in, giving you real-time summaries of search results and helping you sift through information without the usual hassle. But the real kicker is Comet Assistant, an AI sidekick that actually understands what you’re looking at on your screen and can answer questions about it on the fly.
Instead of copying chunks of text into ChatGPT or your AI tool of choice, Comet Assistant will just look at your open pages, social posts, videos, or online docs and get you the info you need then and there. Want a quick summary of a 10,000-word blog post? Done. Need to find the location from a restaurant’s website and add it to your maps? Easy. It’s like having a digital PA sitting in your browser, quietly handling tasks in the background.
But there’s a catch: For now, Comet is only open to Perplexity’s premium subscribers, those on the $200-a-month plan, with plans to expand to a wider invite list later on. It’s a move that signals Perplexity’s desire to get closer to its users without relying on big platforms like Chrome or Safari for distribution.
Perplexity’s CEO has been clear about the ambition here: he wants to turn this browser into something close to an “operating system for the internet,” with AI helping users jump across sites, apps, and tasks without friction. Becoming your default browser? That’s the jackpot for any company chasing user loyalty.
Of course, it’s not like Google, Apple, or even OpenAI are sitting around doing nothing. Google’s reportedly working on more AI search integrations, and rumour has it OpenAI is eyeing its own browser move, even poaching talent from Chrome’s development team. In June, another startup, The Browser Company, launched its own AI-infused browser called Arc with similar ambitions.
But here’s the reality check: Chrome currently owns around 68% of the global browser market, according to StatCounter, towering over Safari, Edge, and Firefox. That’s a tough nut to crack, even for a well-funded AI upstart.
Speaking of funding, Perplexity has been on a tear, jumping from a $3 billion to $9 billion valuation in just six months, with whispers of a fresh funding round targeting a $14 billion valuation.
Will Comet actually shake up the way we browse? Too early to say. But one thing’s clear: the battle for your browser is heating up, and AI is the weapon of choice.
