Samsung has of late been quite proactive at poking the lawyers bear with advertising that’s clearly aimed at Apple, the iPhone and users of ageing Apple devices. Their latest batch of adverts take a direct swipe at the new iPhone 6 before it’s even released to the public, taking aim at the apparent oversights and slow development of the iPhone rather than the stronger features of Samsung’s own devices.
https://www.youtube.com/watch?v=vA8xPyBAs_o
https://www.youtube.com/watch?v=yUnlnopG_Xs
https://www.youtube.com/watch?v=vPqVYyes0PM
https://www.youtube.com/watch?v=9YA_ocaqTlw
https://www.youtube.com/watch?v=rask0SaAFJ8
https://www.youtube.com/watch?v=bpv5_SPrk_w
Much like the amusing comparisons between the iPhone 6 and 2-generation old Nexus phones, the adverts seek to convince the viewer that Samsung – the main name associated with “Android” by a large number of consumers – has had these functions for years, taking pot shots at everything from the Live Stream that was not exactly stable (due to the volume of users attempting to tune in live around the world), right up to the larger screen on the new iPhone 6 Plus model. The ads also highlight the lack of input device (S Pen) and multi-tasking features.
For our money, it’s a somewhat unfair and incomplete comparison – like this one:
… but then it is a full-blown PR war out there, people. Tread carefully.
Has Samsung gone too far, or are they playing Apple’s own PR game? Anyone remember “I’m a Mac, I’m a PC”? Tell us what you think of the ads in the comments – even you, yes you, iPhone owner…
