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With Google’s Pixel and Pixel XL phones now on sale, it’s time for Google to roll out the ads, and the latest features a less-than-safe motorcycle rider expressing that riding a bike — in the most unsafe fashion I can imagine — is the key to freedom.

Poor judgment in the depiction of personal and public safety aside, it is a Pixel ad, so jump on down below and feast your eyes on one of many ways you should never ride a motorbike.

That video looks remarkably stable too — maybe a small nod to the Pixel’s video stabilisation feature?

Google is keeping up the momentum with a markedly different campaign for their new phones – typically, smartphone ads focus on features, specs and design but these ads are showing a very different approach.

Remember, kids: never try this, at home or anywhere!

What do you think of Google’s Pixel ads? Let us know below.