amaysim has announced the acquisition of Circles Life’s Australian customer base, adding over 150,000 customers to its existing 1.7 million. This strategic move strengthens amaysim’s position in the Australian market and aligns with its goal of exceeding growth in the tier two telco sector.
This acquisition marks amaysim’s fifth strategic purchase, demonstrating its commitment to expansion and delivering exceptional value and service to its customers. Circles Life customers will be transitioned to amaysim plans over the coming months, gaining access to features like 5G, unlimited data banking, and a dedicated customer service team.
Since joining Optus in 2021, amaysim has experienced significant growth, expanding its customer base by 25%. The company boasts the industry’s lowest Telecommunications Industry Ombudsman (TIO) complaints score and has received numerous awards for value and customer service.
amaysim assures a seamless transition for Circles Life customers, with automatic migration occurring over the next few months. Both services operate on the Optus network, ensuring continued connectivity. In addition to new features, customers will gain access to a wider range of services, including discounted NBN plans and affordable devices.
