Boost Mobile has kicked off a new national campaign challenging Australians to “Get On A Network That Cuts It,” putting a spotlight on its extensive coverage and value-packed prepaid plans. Leveraging full access to the Telstra Prepaid Mobile Network, Boost is positioning itself as a leading choice for Australians who want strong, reliable coverage without the hefty price tag.
The campaign is being rolled out across various media, including digital billboards, social media, video-on-demand platforms, and major sponsorships in motorsports and surfing. Known for its direct and bold messaging, Boost is once again making a strong statement with its promise of “BIG coverage, MEGA value, and EPIC 5G.”
Independent research commissioned by Boost Mobile found that coverage and reliability are the most important factors for consumers choosing a mobile provider, followed by value. Boost currently offers coverage to 99.7% of the population and over 3 million square kilometres—more than a million more than any other network in the country.
“This campaign is proudly blunt and loud, reflecting who we are as a brand,” said Bobby Geldens, Head of Boost Mobile Australia. “We’ve been delivering unmatched coverage and value for 25 years, and we’re asking Australians to consider if their network really cuts it.”
The campaign also comes as Boost Mobile celebrates recent industry accolades. It has been named “Best for Quality – Prepaid Mobile Plans” and “Best Annual Prepaid Plan” in the 2025 WeMoney Telco Awards, and was recognised as a “Reliable Brand” in Finder’s 2025 Customer Satisfaction Awards.
Boost’s prepaid offerings include flexible options with no lock-in contracts, such as its standout $300 12-month plan featuring 290GB of data, unlimited national calls and texts, and international calls to 20 countries.
