Vodafone and Spotify are set to enter into an exclusive partnership, the companies announced overnight.
Specific details of the arrangement weren’t announced, with ink still drying on contracts last night but both companies are excited at the possibilities and plan to announce offers for both prepaid and postpaid customers in the next few weeks, promising “game changing”, unrivalled offers.
A Spotify Premium subscription currently costs $12 per month. If the price of this subscription was to be absorbed into a Vodafone Red plan(for example) it could tip the balance in favour of the carrier for Spotify customers. The companies were keen to point out that smartphones are increasingly the platform of choice for music streaming, with 1.5 million Australians regularly streaming music on their phones.
Another of our favoured theories is that Vodafone might be preparing to make Spotify an unmetered service. While Telstra continues to offer unmetered streaming of music from its MOG service, we’re yet to see other carriers step up to provide a similar service to their customers. Perhaps Vodafone will be the first to do so? Depending on usage levels, this might end up a better deal for some users.
What would you like to see from the Vodafone/Spotify partnership? Tell us in the comments!
