Just when you thought 720p displays on 4 or 5-inch smartphones were good enough, LG comes in to blow our minds once again. Although their recent devices have been pretty mediocre, LG’s display technology is astounding to say the least. Their latest creation is a 5-inch Full HD (yes, 1920×1080 pixels) capacitive display with a pixel density of 440ppi — that’s well above anything commercially available in that size region, it also pushed it above and beyond Apple’s “Retina Display” moniker.

This technology isn’t just a concept, LG are expecting to have it in mass production in the second half of this year. Meaning we could see a device using this display before the end of the year is out — I bet you’re already putting a Full HD phone on your Christmas list. The technology behind it is called “Advanced High Performance In-Plane Switching” which is a variant of IPS that has wide viewing angles and excellent response times. We can’t wait to see this in action.