HTC is certainly feeling the pinch from its lost market share over the past year and is now planning to turn their metaphorical ship in the right direction once again. The Taiwanese company’s CEO, Peter Chou, told his employees in an internal email that he was disappointed in their market share dropping even though the smartphone market continues to grow rapidly.
The subject title of the email was quite simply: “we’re coming back.” HTC are still in a perfectly good place to make a comeback in the mobile space — their hardware is second-to-none, however, their Sense UI software could be seen as their current weakness.
The ‘One Series’ — One X, One XL, One S, One V — haven’t been as successful as HTC would have liked, with overall sales “under-performing”.
Chou also stated in the email that HTC would be bringing a strong line-up of devices to market in the final months of 2012 and early 2013. Perhaps the rumoured 5-inch HTC device popping up around the rumoursphere could be one of them.
If HTC want to prove they’re a reliable manufacturer in this ever-changing landscape, then they’re going to have to launch some fairly spectacular (in both hardware and software) in the next few months. Keep a look out, we might be very impressed.
