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It seems like HTC’s CEO, Peter Chou is a very brave man. Amid reports that the company’s flagship device will be delayed due to HTC having been downgraded from a tier one customer by component suppliers, Chou has apparently told senior executives that he will stand down should the One not be a success.

Chou has led HTC from their humble beginnings as a small original design manufacturer, making Windows Mobile devices that would be re-badged by companies like HP, Palm and T-Mobile, to one of the most popular smartphone manufacturers in the world, and it would be a shame to see him leave the company he founded in 1997. But if HTC can’t manage to sell the One, which is looking like to be one of the best (if not the best) Android phones ever made, then maybe they need someone new at the helm. Preferably someone who actually gets marketing.

As a fun exercise, let us know in the comments what your first order of business would be if you were HTC’s new CEO.