Google has unleashed four new Chrome ads on the world. These aren’t your usual straightforward sensible ads we’ve come to expect from the search giant – they’re short, sharp 15 second bites of internet frivolity.
The ads are thought to be the work of their new ad agency 72andSunny, who are notably also behind Samsung’s anti-Apple ads.
[youtube http://www.youtube.com/watch?v=0Aflrbwna44?feature=player_embedded&w=640&h=360]
[youtube http://www.youtube.com/watch?v=m7BL_VxVuf8?feature=player_embedded&w=640&h=360]
[youtube http://www.youtube.com/watch?v=Xa_7LWbwJ8k?feature=player_embedded&w=640&h=360]
[youtube http://www.youtube.com/watch?v=k03zE8HMP3Y?feature=player_embedded&w=640&h=360]
The ads seem to be pushing the idea that you can jump straight from Chrome on your desktop into Chrome on your tablet/phone without missing a beat, although the breadfish one does have the Ausdroid team stumped (maybe we missed a meme?).
They’re all a bit wacky, and don’t seem to be attempting to convince anyone to actually switch to Chrome but rather convince people that Google is a “fun” company. Perhaps Google is trying to make themselves seem more light hearted, having people recall their “Don’t be evil” days. Either way, the ads show a welcome touch of humor.
Do you use Chrome across your computer/phone/tablet, and do you like the way it integrates? Would you like to see more of this kind of ad from Google in the future? Sound off in the comments!
