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Well it looks like Samsung era of domination against Apple could possibly be over if the report from research firm IDC is true.

According to the report, its seems that the era dominated between Samsung and Apple is starting to end, with other Android OEM’s like Sony, HTC, Huawei, LG and ZTE growing their market share by stealing back customers from the two incumbent top players in the mobile phone market.

Strategy Analytics are reporting that LGs market share has risen from 3.7 percent last year to 5.3 per cent in the second quarter of this year, while No.4 ranked Chinese based manufacturer ZTE rose from 3.7 per cent to 5 per cent, with fellow Chinese manufacturer, the No.5 ranked Huawei went from 4.2 per cent to 4.8 per cent.

However there is some difference between Strategy Analytics report and IDC own report which has a slightly different ranking in which Lenovo replacing Huawei in the top five. This shift represents the growth of sales in China, which has for the first time surpassed the United States, to become the biggest smartphone market, and in other developing and emerging markets.

While the report seems to be stating that the lower end market is seeing some changes in ranking of manufacturers, even at the higher end Apple and Samsung are still going to face challenges where their market and current focus lies.

So do you think Samsung era of dominance is truly over or can it stay and continue to grow? Can other OEM’s takeover Samsung?