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It seems wearable devices are becoming all the rage, with a few different makes of smart watches now available within the market place. With Samsung’s Galaxy Gear, Sony’s Smart Watch 2 and the Pebble smart watch, competition is certainly beginning to ramp up.

It seems now Big W wants to get in on the smart watch craze, with the Burg Smart Watch 16 device which acts like the Samsung Galaxy Gear. The Burg watch can make and take calls along with creating and sending SMSs. Unlike other smartwatches though, the Burg 16 doesn’t require tethering to your existing mobile phone or mobile device. Rather, the Burg 16 is a mobile phone in its own right!

Yes, that’s right. You put a SIM card in it, and that’s the only device you need carry; it truly is a phone on your wrist. It would make Dick Tracey proud.

The Burg 16 Smartwatch specs include:

  • 1.54″ touchscreen (240×240 Pixels)
  • Standard SIM card slot
  • FM radio
  • Bluetooth 3.0
  • Micro SD compatible
  • Tracking system
  • Ability to send/receive SMS & calls
  • Headset

The device is listed as having ‘multimedia capabilities’, though this inclusion isn’t expanded upon, making it unclear exactly what multimedia capabilities the watch has. With such a small screen, it’s reasonable to conclude that playback of music might be the extent of these capabilities, but equally, there’s probably no reason (beyond the minuscule screen) that the Burg 16 couldn’t play back movies or photos as well.

The Burg Smart Watch 16 is aimed at women who are looking for a stylish device. It does seem however the only colours available are black and white.

If you’re in the market for a smart watch but don’t want to pay the hefty prices for other smart watches (such as the Galaxy Gear), then the Berg Smartwatch 16 might just be for you.

Would you consider purchasing the Berg Smartwatch 16? Are you in the market for a smart watch device? Tell us in the comments below