After announcing their new prescription frames for Glass back in January, Google moved the platform forward for prescription lens wearers a great deal, but for the fashion aware this wasn’t the solution they were looking for, but a deal with the Luxottica Group, makers of ‘premium, luxury and sports eyewear’ such as Ray-Ban and Oakley, could be the answer.
Google Glass posted the announcement of the partnership on Google+ which speaks of the evolution of Glasses and says they see Google Glass as the next evolution in eyewear, but will require a company like Luxottica, who have been invovled in the manufacture, distribution and obviously marketing of glasses to push this forwards.
Oakley has in the past dabbled in HUD technology on their Glasses, including releasing their HUD enabled Airwave Snow Goggles which integrates with Android and iOS devices. But, so far it’s pretty niche and Glass has a lot of mindshare in the HUD market.
Glass has a perception problem and they did recently post a myth-busting post attempting to dispel common misconeptions surrounding Glass, so perhaps a stylish range of frames is just what Glass needs to be more commonly accepted. Only time will tell.
Aviators? Blades? Frogskins? What would be your frame of choice for Glass?
