Somewhat disappointing news this morning is that Sony Corp plans to cut another 1,000 jobs from its smartphone division, with the job losses primarily to occur in Europe and China.
It’s reported that these losses are in addition to the 1,000 jobs which were identified in October last year. In total, Sony’s mobile division workforce will shrink by about 30%, to 5,000, by the end of the company’s financial year ending March 2016.
It’s sad, but perhaps not surprising, but Sony is facing increased competition from a number of angles; Chinese manufacturers are making increasingly popular phones, plus there’s the ever-present competition from other Android heavyweights like LG, Samsung and HTC. Sony do, still, produce a great product — I personally am rather enjoying their Xperia Z3 — but how they remain competitive in such a market is going to be a bit of a challenge.
