Vodafone Australia continue their push to regain market share by increasing the bang for buck that clients are getting. Vodafone have doubled the data available on selected (SIM only) plans on the network. Vodafone’s Director of Sales, Ben McIntosh, said the company’s double data offer is timely;
“As streaming mobile entertainment becomes increasingly popular, and more of us take advantage of fast 4G speeds, Vodafone is upping the ante and giving Australians a better data deal when they need it most
McIntosh commented further that not only are Vodafone offering extra data, but subscriptions to premium services such as Spotify, Stan and news services such as The Age,Sydney Morning Herald online. When you add the $5 roaming while overseas which (while not as cheap as a pre-paid SIM in many countries) has the convenience of being able to be contacted on an Australian number and using your own data the Vodafone Red Plans are a very attractive offer.
24 month plans – double data for the duration of the contract.
- $50 Red plan (sim only) was 4GB, now 8GB
- $65 Red plan (sim only) was 6GB, now 12GB
- $80 Red plan was 4GB, now 8GB
- $100 Red plan was 6GB, now 12GB
- $130 Red Business/Business Grow was 10GB, now 20GB
Month-to-month plans
- $60 Red SIM Only plan was 4GB, now 8GB
- $80 Red SIM Only plan was 6GB, now 12GB
12 month SIM Only plans –Business (Red Business/ Red Business Grow)
- $60 Red SIM Only plan was 4GB, now 8GB
- $80 Red SIM Only plan was 6GB, now 12GB
The increased data allowance follows the other big carriers; Telstra who increased their data allowance whilst adding a 6 month subscription to Presto and Optus who added 1GB bonus data for new SIM only customers in January. It seems the carriers are starting to see that customers want more for their dollar before they commit to a long term relationship.
With competitive pricing, generous data allowances and premium subscription for clients: What will Vodafone need to deliver a knockout blow to their competitors?
