Mobile Virtual Network Operator Amaysim has announced that it has purchased fellow operator, Vaya Mobile, for $70 million in a deal which will help grow Australia’s fourth biggest mobile phone provider by 140,000 subscribers. This acquisition will take Amaysim to over 1 million subscribers to its service by 2019.
Amaysim’s CEO Julian Ogrin says the deal will “significantly improve Amaysim’s milestone targets,” whilst at the same time “(accelerating) our growth strategy, it’s a strong strategic set-up, it compliments our existing business.”
Ogrin has stated that he sees the company playing a role further down the line in possible other mergers and acquisitions along with consolidation within the Telecommunications industry.
The company has stated that it will continue to run the Vaya Mobile brand separately to the Amaysim brand, having Vaya become a wholly owned subsidiary of Amaysim – sort of like what is the current practise with Virgin Mobile and Optus.
Both companies utilise the Optus 2G, 3/3.5G and 4G plus networks with Ogrin stating that “We’ve got a very strong relationship with Optus and we think if one of these opportunities [crops up again], absolutely we’ll be happy to look at it, as long as it’s a strategic fit to our organic growth strategy.”
Vaya has 40 employees, with 10 based in Australia and another 30 in the Philippines and these employees are expected to stay on through the change of ownership.
