With all the leaks and rumours coming out of LG about the upcoming G6, it’s nice to see something actually concrete that gives us a little bit of guidance about what exactly is going on. Today, Ausdroid can confirm that one of the most widely circulating rumours about the LG G6 — it will feature a Snapdragon 821 processor, and no, LG doesn’t seem too upset by this.

When you think about it, why would they be?

By opting for the currently available marketing leading System-on-Chip from Qualcomm, LG can get a smartphone announced and to market before their Korean rivals even manage to announce theirs. There’s some pretty in-depth analysis on precisely how all this fits together at SemiAccurate.com, and a confidential source within LG has not only confirmed the inclusion of the Snapdragon 821, but drawn our attention to that article, highlighting the accuracy of the contentions therein.

What does this mean in simple terms? LG will already have the LG G6 in production, ramping up stock ahead of a global retail availability which could be as few as a couple of weeks away, call it mid March. At that stage, they’ll have a lead on Samsung of at least four weeks before their 2017 flagship phone is even announced, let alone on shelves.

LG have to be banking on this advantage this year; last year they went head to head with the Samsung Galaxy S7 on announcement, and were beaten to retail shelves by a couple of weeks. That fact, combined with a questionable module concept which ultimately wasn’t very successful, left the G5 as a bit of a sales disappointment.

This year, with the advantage squarely in LG’s court, using a proven capable chipset which was used in the rather more successful Google Pixel line, the LG G6 is definitely shaping up to impress. We’re led to believe that more information will be made public before the official launch on the 26th, and this writer can’t wait to find out all the juicy details.