YouTube is set to roll out its highly anticipated Premium Lite subscription plan in Australia, providing users with a more affordable option for ad-free viewing. Prices start at $8.99 a month, Premium Lite aims to cater to viewers seeking an uninterrupted experience on the popular video platform.
Following a successful trial run in international markets, including Germany, Thailand, and, indeed, here in Australia, YouTube is ready to make Premium Lite a permanent fixture for Aussie audiences. This new subscription tier offers a key benefit: the ability to watch “most” YouTube videos without those pesky ads.
However, it’s important to note that Premium Lite differs from the full YouTube Premium subscription. Notably, music videos will still have ads, and features like background play and offline downloads are not included.
YouTube reps stated that the Premium Lite plan is designed to provide users with a “balance of features and benefits,” particularly for those primarily interested in ad-free content across various categories like gaming, comedy, and educational videos.
This launch reflects YouTube’s ongoing efforts to offer diverse subscription options, catering to the varying needs and preferences of its vast user base. As the platform continues to evolve, the introduction of Premium Lite marks a significant step in providing greater flexibility for viewers.
