CyberPower, a global leader in power protection solutions, is experiencing strong demand for its Uninterruptible Power Supply (UPS) products in Australia. With a solid reputation in the U.S. and Europe, the company has found a growing market for its BRIC and Value Pro Series in the consumer and retail sectors, while businesses are turning to its Professional Tower and Rackmount Series for reliable power backup.
Why Australians Are Choosing CyberPower
According to Robert Hartvigsen, General Manager for CyberPower Systems Oceania, Australian customers are embracing the brand because it delivers high-quality power solutions at competitive prices. “We offer a broad range of products, including UPS systems, Power Distribution Units (PDU), Automatic Transfer Switches (ATS), racks, software, and surge protection products—many of which are in high demand,” Hartvigsen said.
CyberPower’s BRIC Series, a desktop UPS with an easy-to-read LCD, provides instant access to power information. The Value Pro Series offers tower-style UPS units with reliable battery backup and fast data line protection, making them ideal for home and office use. Meanwhile, the Professional Series, designed for commercial use, features Automatic Voltage Regulation (AVR) to ensure stable power output for IT equipment.
Strong Warranty and New Products on the Way
One of CyberPower’s key selling points is its strong warranty support. Many products come with a two- or three-year advanced replacement warranty, with some models offering an upgrade option to a five-year on-site warranty.
CyberPower is also expanding its product lineup in Australia. “We’re launching a new PFC Sinewave Rackmount Series soon, building on the success of our PFC Sinewave 1U Rackmount UPS systems, which were recognised as finalists in the 2024 CRN Product of the Year Awards,” Hartvigsen shared. “We’re also introducing more user-friendly products with features like our Connected Equipment Guarantee, which covers up to $100,000 for the Professional Series.”
Energy-Efficient GreenPower UPS Technology
CyberPower’s UPS systems use GreenPower UPS™ Technology to improve efficiency, reduce heat, and lower energy consumption. This includes:
- ECO Mode – Automatically reduces energy use during non-critical times.
- Bypass Design – Lowers power consumption when mains power is stable.
- High-Efficiency Design – Minimizes power use while ensuring strong backup performance.
As CyberPower continues to expand in Australia, customers can expect more high-quality, cost-effective power solutions to meet their growing needs.
