With its expansion into the U.S. market, Australian social betting app Dabble has officially gone international, now focusing on daily fantasy sports.
Dabble prioritizes connection and collaboration, offering a community-driven experience where users can interact socially while betting on DFS.
After more than a year of presence in the United States, the platform has reached several big milestones, taking it from an Australian company to a global powerhouse.
Dabble’s Origins and Success in Australia
Founded in 2020, it didn’t take long for Dabble to rise to prominence in its native Australia. Soon after the launch, it became a household name within a niche market.
With its social media-inspired features, the platform has been tailored to resonate with younger, tech-savvy demographics. Users can follow each other, view other players’ bets in real time, and even copy them with a single click.
The result has been a broad, rapidly growing user base within Australia and a 20% ownership stake purchased by Tabcorp.
Strategic Decision to Enter the U.S. Market
Recognizing untapped opportunities, Dabble set its sights on the United States as its next big frontier.
For one, the daily fantasy sports (DFS) space aligns perfectly with Dabble’s community-centric model. Also, the US regulatory landscape, while stringent, is largely favorable to DFS operators.
Launching did not come without its challenges, though, which mainly included adapting the platform to meet U.S. compliance standards across multiple states. Also, the team had to tailor its features to an audience with slightly different gambling preferences than Australians.
Launch and Initial Performance in the U.S.
October 2023 marked the beginning of Dabble’s U.S. chapter with the launch of a modified app. Unlike its Australian counterpart, the U.S. version prioritizes DFS while maintaining core elements like social feeds and one-click bet copying.
The results have been impressive:
- 850,000 registered accounts as of October 2024—significant user adoption in just a year;
- A spot in the top 10 sports-related apps in the U.S. App Store, which has put Dabble in the same sentence as industry giants like DraftKings and FanDuel.
- Widely recognized as a top DFS app in the U.S.
Future Plans and Market Outlook
Looking ahead, Dabble has ambitious goals. The team is seeking to double its user base and surpass 1 million registered accounts by mid-2025.
They are also actively pursuing opportunities for a public listing. A potential launch on NASDAQ would secure more funding for expansion into other regions like the UK, Brazil, and Canada, where gambling laws are starting to loosen up and demand is soaring.
Dabble’s trajectory suggests it’s poised for a prolonged period of growth. The company is hoping to redefine how gambling platforms can succeed in a social media-driven world.
