Why Is My Instagram Engagement So Low? (And How To Fix It)
Struggling over low engagement rates on instagram is a common problem nowadays. This problem is primarily associated with the algorithm changes on instagram.
Nevertheless, all problems have a solution. In this article we have brought solutions to boost your instagram engagement this year and make you a celebrity on instagram.
Let’s begin without any delays!
How Instagram’s Algorithm Relates To Engagement?
Instagram’s algorithm is the most important component of this whole problem because it all starts with the changes in IG algorithm (that’s what the experts say).
The algorithms are always evolving and they are evolving faster than us human beings. Algorithms are mostly dependent on your past interactions and past engagements.
It means these algorithms rely on you.
And by relying on you means it relies on the user experiences, connections and user interactions.
So, if your content is relevant, it’s acceptable and it’s being embraced by the users on board it means algorithms will never mess with your engagement.
So let’s begin with some strategies through which you can revert the attention of algorithms in your favor on instagram.
And it all starts with content!
5 Reasons You Have Low Engagement On Instagram
This section will explore 5 reasons you have low engagement on instagram and how you can fix those problems of low engagement on your profile right away.
Reason Number 1: Your Profile Isn’t Optimized
This is the most prevalent reason for getting low engagement on instagram. Your profile is both your representation and your representative on instagram.
And representatives should always look presentable when meeting with people anywhere around the globe.
Optimization is real on instagram. We all think that only blogs and websites can be optimized to rank higher on the web.
Well, all search engines require optimization from its users to rank them higher and significantly on platforms.
Your profile can lack the following:
- No profile picture
- Too comprehensive bio
- Irrelevant links
- A fancy or fake username.
Well, here is how you can optimize your profile properly on instagram:
- Add a decent and relevant photo as your profile picture.
- If you are a brand, use your logo as your profile picture.
- Write a brief bio which explains everything.
- Write a clear, decent and “human” username instead of “your lover”.
- Add relevant links or create a linktree.
- Pin your most relatable and convincing posts.
Reason Number 2: Relevant Content
A great social media guru said, “if you want to attract instagram likes on your profile like a magnet attracts metal, you should produce relevant content”.
Without relevant and good quality content you are not going to get any higher engagement on your posts or your page on instagram.
High quality content is not enough on instagram until it is more relevant and associates with the users on the platform.
For example, if the more relevant content is about women’s makeup and you are making content about child or men’s makeup then your content is not relevant.
Here are some tips which can help you create relevant content on instagram and can solve your engagement problems:
- Understand your audience.
- Watch your competitors.
- Select themes which your audience values.
- Prioritize high-engagement content types (reels, carousels and stories)
- Tap into trends
- Optimize captions and call to actions
- Post when your audience is most active.
Apply these methods and do tell us about the improvement in your engagement in the content section.
Reason Number 3: Inconsistent Posting
A great social media marketing guru said, “if you want to lose instagram likes on your profile like a politician loses respect, then start posting inconsistently”.
This can be the most unignorable reason if you are not getting sufficient engagement such as likes, comments, views and followers on your IG profile.
Staying consistent on your instagram makes you more prominent, visible and makes you outshine competitors in your niches.
It all starts with laziness about posting on instagram and it ends in procrastinating even more about your assignments on the platform.
If you keep on following this pattern you will get nothing out of instagram.
Here’s how you can post regularly on instagram incessantly:
- Stick to 3 to 5 posts a week.
- Use a content calendar
- Automate with scheduling tools
- Engage consistently with your audiences
- Track your progress.
Reason Number 4: You aren’t Building Relationships With Audiences
The people on instagram are real people and not some stones with whom you cannot interact with.
In order to grow instagram followers, you first have to interact and build a warm relationship with those who are already following your account.
The reason is quite simple: people respect those pages or profiles who interact with them.
Suppose you are an instagram page on the platform and you don’t interact with your audiences and then there is your competitor who is interacting regularly with the users.
Who will have an upperhand?
Obviously your competitor, because he knows his audience and his audience knows him.
So start building authentic and healthy relationships with your audiences if you want to gain more benefits on instagram.
Reason Number 5: You Are Not Optimizing Hashtags On Your Posts
Hashtag optimization is also an important technique to get maximum amount of engagement on your IG posts.
We all know that hashtags are important on our posts but using them superfluously and carelessly can harm your page’s reputation in a go.
Hashtags help you categorize your data into portions so the data becomes available when the audiences search for it.
Here’s how you can unlock maximum benefits of hashtags on instagram:
- Use a mix of popular and niche hashtags
- Use niche specific hashtags
- Avoid banned or spammy hashtags
- Don’t overstuff hashtags
- Analyze and refine hashtags.
Conclusion
We all face the issues of low engagement on instagram more than ever now. This is because the algorithms are always evolving and we don’t know how to keep up with them. However, figuring out the problems and then implementing the right solutions on them can solve a lot of our problems. Use this guide as your starter guide and figure out where you are going wrong on Instagram. Apply the proposed solutions and win the game on the platform with ease.
